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Summer Issue of The Bridge on Changing the Conversation about Engineering


Articles
  • [Periodical Article]

    Engineering a Change in Perception: Engineer Your Life and Design Squad

    WGBH is using the multimedia resources of two major projects to engage young people in innovative ways. In an address to the National Academy of Sciences on April 29, 2009, President Obama challenged his listeners: “I want us all to think about new and creative ways to engage young ... Read More

    Author: Marisa Wolsky

    Summer Issue of The Bridge on Changing the Conversation about Engineering

    Release date: Summer 2011

    Volume: 41

    Number: 2

  • [Periodical Article]

    Who Should Be an Engineer? Messaging as a Tool for Student Recruitment and Retention

    The University of Colorado Boulder Teams Program reaches thousands of youngsters annually. Choose a job you love, and you will never have to work a day in your life. —Confucius Being an engineer takes creativity, hard work, and perseverance. As Marie points out in ... Read More

    Author: Janet L. Yowell and Jacquelyn F. Sullivan

    Summer Issue of The Bridge on Changing the Conversation about Engineering

    Release date: Summer 2011

    Volume: 41

    Number: 2

  • [Periodical Article]

    Framework for a Coordinated Outreach Campaign

    Despite many challenges, the engineering community is poised to launch an effective outreach campaign. Joining forces for protection, to achieve a common goal, or to take advantage of an opportunity is not a new idea. Countries have formed alliances to fight common foes. Political ... Read More

    Author: Maria Ivancin

    Summer Issue of The Bridge on Changing the Conversation about Engineering

    Release date: Summer 2011

    Volume: 41

    Number: 2

  • [Periodical Article]

    Rebranding Engineering: Challenges and Opportunities

    The engineering profession hopes to reshape public perceptions by emphasizing its creative aspects and its world-improving impact. I grew up in Texas, the grandson of a cattle rancher. So I was raised with a notion of branding in its purest form—a mark of ownership. The scar ... Read More

    Author: Mitch Baranowski

    Summer Issue of The Bridge on Changing the Conversation about Engineering

    Release date: Summer 2011

    Volume: 41

    Number: 2

  • [Periodical Article]

    The Image Problem for Engineering: An Overview

    To reach our strategic goals, we must have a well educated, globally competitive workforce. This is an age in which we are fixated on near-term issues, especially in the political domain, where immediate goals crowd out strategic goals. It has become a truism that members of Congress are ... Read More

    Author: Charles M. Vest

    Summer Issue of The Bridge on Changing the Conversation about Engineering

    Release date: Summer 2011

    Volume: 41

    Number: 2

  • [Periodical Article]

    Changing the Conversation

    Editor's Note A major topic of conversation in the nation’s capitol, and the nation’s living rooms, is how well the United States will compete in the global marketplace of the future. The answer will depend largely on how well we, as parents, business leaders, teachers, and ... Read More

    Author: Ellen Kullman

    Summer Issue of The Bridge on Changing the Conversation about Engineering

    Release date: Summer 2011

    Volume: 41

    Number: 2