Engineering Innovation Podcast and Radio Series

Innovating Innovation

PostedApril 17, 2004

Download File (mp3)

That's the approach IDEO design firm owner David Kelley uses.  He puts his engineering textbooks on the shelf, at first, and considers how a person might experience what he's designing—starting from the outside in.  For instance, if you hired IDEO to redesign a passenger train car, Kelley would consider ALL variables—like food service and how to get on board from the platform, in addition to upgrading engines.  Kelley says his all-encompassing approach may be linked to a former relationship with his college girlfriend, an art student.  In helping Kelley with his engineering projects, she also helped him see things from a different perspective.  Now he's trying to do the same for a variety of industries.  With the National Academy of Engineering, Randy Atkins, WTOP Radio.