What Does the Next Generation Need to Know and Do in Manufacturing and Design? JW Marriott Hotel Chuck thanks for posing such an important question. Asking the right questions is key to great leadership, which you exemplify. Prince Charles asked an important question recently. He and Camilla were sharing a quiet glass of wine after Prince William and Kate’s wedding. Camilla suddenly said, “Oh, I love you, I love you!” Charles asked, “Is that you talking or the wine?” Camilla responded, “It’s me talking to the wine.” Clearly, how you see things depends on your perspective. I view manufacturing as a value adding work system that turns resources into “experiences” desired by customers. I see design as a creative activity focused on ensuring these experiences are positive. My perspective is that manufacturing and design encompass all facets of customer experience, not just physical products. In this context, I learned a ... More Lawrence D. Burns Burns former Vice President for R&D and Strategic Planning, General Motors Corporation
Lawrence D. Burns Burns former Vice President for R&D and Strategic Planning, General Motors Corporation