To avoid system errors, if Chrome is your preferred browser, please update to the latest version of Chrome (81 or higher) or use an alternative browser.
Click here to login if you're an NAE Member
Recover Your Account Information
Download File (mp3)
Please upgrade to a newer browser.
Anchor Lede: A new tool allows you to give opinions about video content – say, a politician’s debate performance – without doing survey forms. All you need to do is watch.
Randy Atkins: Give permission, and your computer’s camera records your face as you watch the screen. New software, called Affdex, then instantly analyzes even the slightest changes in your facial expressions.
Rosalind Picard: The software finds different points on your face that correspond to your eyebrows, and your mouth, and your cheeks and so forth, and tracks them as they move.
Randy Atkins: Rosalind Picard, of M-I-T’s Media Lab, says, when watching a video, those facial expressions…
Rosalind Picard: …convey the experience of the person viewing it.
Randy Atkins: And she says it can be confidential.
Rosalind Picard: We’re not pulling out identity information. In many cases all we’re doing is we’re counting smiles.
Randy Atkins: With the National Academy of Engineering, Randy Atkins, WTOP News.
Anchor Tag: would be great for advertisers about to pay top dollar for those Super Bowl commercials, huh?